Is Mascara Falling Out of Fashion? The Ghost Lashes Trend Explained
Mascara is losing its must-have status as “ghost lashes” dominate runways from Burberry to Dior, where models wore smoldering eyeliner and bold lips—but no mascara. US black mascara sales dropped nearly 10% while lash accessories fell 12.9%, according to Spate. Makeup artists cite Gen Z’s preference for low-maintenance routines, increased blepharoplasty procedures (up 13.4% in 2024), and a shift toward natural beauty. Experts recommend eyelash curlers, waterline eyeliner, underpainting techniques, and statement lips to achieve dimensional looks without mascara’s weight. (photo/artdeco)
No comments yet. Be the first to comment!