Superdry’s Radical Restructure Delivers £50.5M Profit After Years of Losses
Superdry returned to profitability with £50.5 million after-tax profit in FY25, reversing previous £67.7 million losses through aggressive restructuring. Despite 23% revenue decline to £374.6 million from closing 47 stores, the retailer achieved £128 million cost savings and improved gross margins to 58.2%. Following London Stock Exchange delisting and privatization, CEO Julian Dunkerton credits tough decisions—streamlined operations, reduced discounting, renewed design focus—for restoring financial stability and positioning growth.
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