Category: Fashion

Foday Dumbuya’s Labrum partners with John Lewis to create accessible menswear (£19-£499) blending West African heritage with British craftsmanship. The collection features Sierra Leonean nomoli motifs, reimagined monograms, and oversized silhouettes symbolizing migration and identity. Expanding into knitwear at scale, Dumbuya proves storytelling and cultural dialogue can reach mainstream audiences without compromising authenticity, signaling British menswear’s shift toward diversity, meaning, and inclusive design that resonates beyond traditional fashion norms.