How Alexia Ioannou’s Nou Footwear Won Over Pop Star Addison Rae
Alexia Ioannou launched Nou footwear in May 2024 after building a successful vintage shoe business in Los Angeles. Despite warnings about the industry’s risks, she created limited-edition silk mules starting at $375. Within months, pop star Addison Rae became a client, commissioning custom gold metallic pumps for The Tonight Show. Ioannou uses pre-orders to avoid waste while planning new releases and relaunching her vintage business as Objects Of Affection.
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